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Digital Marketing

๐Ÿ  Live Course โ€บ Digital Marketing Course

Digital Marketing Course

Digital Marketing involves leveraging online channels such as social media, search engines, and email to reach and engage target audiences, driving brand awareness, customer acquisition, and revenue growth.

Digital Marketing
โ‚น6999 /- Only
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Course Duration

6 Months

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Certificate

Yes

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Live Project

Yes

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Training Mode

Classroom / Online

Key Features of the Course

Live Classroom Training & Practical Sessions
Learn directly from experienced trainers in a structured, interactive learning environment.

Hands-On Experience With Real Tools
Practice using Google Ads, Google Analytics, Meta Ads Manager, SEO tools, graphic design tools, and more.

Industry-Relevant Curriculum
Based on current trends and updated frequently to match market demand.

Real-Time Projects & Assignments
Work on live campaigns and real business scenarios to build practical expertise.

Internship & Placement Support
Get assistance to land internships and job opportunities in top digital marketing companies.

What You Will Learn

  1. Search Engine Optimization (SEO)
  2. Google Ads / PPC Advertising
  3. Social Media Marketing (SMM)
  4. Facebook & Instagram Ads
  5. Content Marketing
  6. Email Marketing
  7. YouTube Marketing
  8. Website Creation Basics (WordPress)
  9. Online Reputation Management (ORM)
  10. Google Analytics & Data Tracking
  11. Affiliate Marketing
  12. E-commerce Marketing

Digital Marketing Course - Pathshala Institute

Who Can Join?

Students & fresh graduates
Working professionals
Freelancers
Entrepreneurs & business owners
Anyone looking to build a high-income digital career

Career Opportunities After the Course

Digital Marketing Executive
SEO Specialist
Social Media Manager
Google Ads / PPC Expert
Content Strategist
Email Marketing Executive
Digital Marketing Analyst
Freelance Digital Marketer

Why Choose This Course?

This program not only teaches digital marketing techniques but also builds confidence, creativity, and strategic thinking. With practical learning, expert mentorship, and real-time exposure, you will be prepared to excel in today's digital-first world.

Course Overview

This comprehensive SEO course is designed to equip students, freelancers, and business owners with the essential skills required to optimize websites for higher search engine rankings, increased traffic, and improved online visibility. The course covers the three core pillars of SEOโ€”On-Page SEO, Off-Page SEO, and Technical SEOโ€”with practical lessons, tools, and real-world strategies.

Participants will learn how search engines work, how to optimize website content, how to build authority with backlinks, and how to fix technical issues for better performance. By the end of this course, learners will be able to implement complete SEO strategies from scratch.

Course Modules

1. On-Page SEO

Learn how to optimize individual web pages to rank higher and earn more relevant traffic. This module focuses on content, structure, and keyword optimization.

Key Topics:
Understanding user intent & keyword research
Keyword mapping & content planning
Optimizing titles, meta descriptions & headings
URL optimization & internal linking
Image SEO (alt tags, compression, formats)
Content writing for SEO
Creating SEO-friendly blogs & landing pages
Structured data basics (schema)
Improving dwell time & reducing bounce rate

What You Will Learn:
How to select high-ranking keywords
How to structure a perfect SEO-optimized page
How to use on-page tools like Yoast, RankMath, SurferSEO

2. Off-Page SEO

Build authority and trust through link-building and external signals. This module teaches strategies to improve domain authority and brand presence online.

Key Topics:
What is domain authority & page authority
Link-building strategies (white hat only)
Guest posting & outreach techniques
Social media signals & brand mentions
Forum posting, Q&A, directory submission
Business listings & citations
Influencer outreach & PR backlinks
Competitor backlink research

What You Will Learn:
How to build high-quality backlinks safely
How to analyze competitor links
Tools for off-page SEO like Ahrefs, SEMrush, Moz

3. Technical SEO

Learn the technical foundation required to help search engines crawl, index, and rank your website more efficiently.

Key Topics:
Website structure & navigation
Sitemap.xml & robots.txt optimization
Website speed optimization
Core Web Vitals (LCP, FID, CLS)
Mobile-friendly & responsive design
HTTPS & website security
Canonical tags & duplicate content issues
Crawlability & indexability
Fixing broken links & redirects
Server performance & hosting basics
Schema markup & advanced structured data

What You Will Learn:
How to improve website speed using real tools
How to fix indexing errors in Google Search Console
How to enhance your site for maximum SEO performance

Course Deliverables

50+ video lessons
Practical assignments & projects
SEO tools training (Google Analytics, Search Console, Keywords Planner, Ahrefs, SEMrush, Screaming Frog)
Real-time case studies
Certificate of completion

Who Should Join This Course?

Students & freshers
Freelancers
Digital marketers
Business owners
Website designers & developers
Anyone wanting to rank websites on Google

Learning Outcomes

After completing this course, you will be able to:
Perform full SEO audits
Optimize websites for better keyword rankings
Create and execute complete SEO strategies
Improve website performance & fix technical issues
Increase organic traffic and conversions

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